The following are two prototypes of pasta packaging, focusing on generating two different brand Identities based on audience.
Digital and silkscreen
packaging made of: spray painted chipboard and mylar
This packaging design would ideally be made of recycled aluminum and recycled plastic. Aluminum is infinitely recyclable without degrading, keeps food fresh and is cheap to produce in mass. In addition, the shape and color would stand out clearly in an aisle.
This design is aimed at young adults living on their own who need a nicer meal. The cap of the pasta contains two different sized holes: the first is the size of one serving of pasta and the second, two servings. This makes it easier to cook for one or a few people and save the rest. The windows are included so show the different colors of the pasta based on their flavor. This would function as visual intrigue as well as an insurance of the quality of the ingredients being used.
The elegant packaging can be saved and repurposed afterwards, or is fully recyclable into more packaging.
Digital and hand drawn imagery
Printed on recycled cardboard
This version of the design is aimed at college students and young adults who need a good cheap meal and are perhaps just starting to learn how to cook. The packaging is fun, friendly, and humorous. It is designed with simple line-work and printed on recycled cardboard to minimize environmental impact. Each of the different flavors is a pun off of a great Italian artist, and the window into the pasta is a gold, wheat inspired, frame. The design and packaging work together to portray the company motto: Pasta is our masterpiece.
The top contains three different tabs sized for one, two, or three servings of pasta. The tab can than fold back in to seal the remainder of the pasta. This makes cooking for one easy and hassle free. In addition, the bare bones packaging will stand out on the shelf and help to convey the company promise of perfection through simplicity.