Michelle Thomas
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What Should You Eat?

Group Members: Jane Coffrin and Gary Burnett
Primary Role: research, testing, and Design
Data From: Food for Free and USDA

This deck of cards is imagined to be given out at Boston's Earth Fest in partnership with Whole Foods and Food for Free. Whole Foods is currently testing selling ugly produce at its stores in California. If it goes well, Whole foods will introduce the initiative nationwide to combat food waste. The most important challenge in successfully selling ugly produce is normalizing the look to costumers who may not know the wide range healthy produce can appear in.

The cards are aimed at families to change the stigma around Ugly produce. Using the USDA's visual grade standards, 13 sets of fruits and vegetables were created. Each set contains one item that is considered visually perfect, designated with a gold border, and the rest would be deemed unfit to be sold despite being perfectly edible. The deck contains instructions to play three matching based games: Memory, Go Fish, and Spoons. These games were chosen to be playable for a wide age range, as consistency and repetition is key to normalizing the look of ugly produce. There is a key card explaining how to decipher the images, giving additional information on common visual flaws, and giving instructions to help Food for Free. The box's back panel contains information on food insecurity. 

 
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Tesserax Wars Board Game

Instruction manual for Tesserax Wars by Andrew Simon Thomas.
2018. 3.5x2.5 in booklet. Shown here: Cover and Sample pages. 

 

Posters

The first two posters were made for the Urbanity Dance 2016-2017 season. Each poster is made starting from a professional image of an Urbanity dancer, and digitally manipulated to fit the design of the show.

The last poster is a hand-printed silkscreen image. Using dated motifs, the poster pokes fun at the absurdity of abstinence only sex education. 

 

Data for Presentations

The first two graphs are samples from a suite telling a story of noise pollution in Boston. The suite of images explores data on noise complaints provided by the City of Boston in order to explore the type of complaint, time of year, location, and perception of sound pollution versus actual levels. This set of charts was produced for Erica Walker. 

The final image is a graph produced for a board presentation for Urbanity Dance in order to look at the school’s demographics and re-target marketing efforts.

My role in all three graphs was data analysis through visualization and creation of all elements.

 
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Printed Newsletters / Mailers

These newsletters were created quarterly and mailed to all previous Urbanity Dance donors. They aim to celebrate successes in their last quarter, celebrate each of their three pillars, and inform their donor base of upcoming events and ways to get involved. 

Each newsletter follows a subtle theme of the season to tie in the overall narrative and growth of Urbanity Dance. The newsletter is printed to be mailed without an envelope as a tri-fold pamphlet. Within each newsletter is a donor pledge card, inviting readers to support Urbanity Dance in their upcoming efforts.