Michelle Thomas
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Data Driven


What Should You Eat? 

This deck of cards is imagined to be given out at Boston's Earth Fest in partnership with Whole Foods and Food for Free. Whole Foods is currently testing selling ugly produce at its stores in California. If it goes well, Whole foods will introduce the initiative nationwide to combat food waste. The most important challenge in successfully selling ugly produce is normalizing the look to costumers who may not know the wide range of healthy produce appearance.

The cards are aimed at families with children to change the stigma around Ugly produce. Using the USDA's visual grade standards, 13 sets of fruits and vegetables were created. Each set contains one item that is considered visually perfect, designated with a gold border, and the rest would be deemed unfit to be sold despite being perfectly edible. The deck contains instructions to play three matching based games: Memory, Go Fish, and Spoons. These games were chosen to be playable for a wide age range, as consistency and repetition is key to normalizing the look of ugly produce. There is a key card explaining how to decipher the images, giving additional information on common visual flaws, and giving instructions to help Food for Free. The box's back panel contains information on food insecurity. 

Group Members: Jane Coffrin and Gary Burnett
Primary Role: research, testing, and Design
Data From: Food for Free and USDA


Noise Pollution in Boston

The graphs here are two of many that tell a story of noise pollution in Boston. The suite of images explores data on noise complaints provided by the City of Boston in order to explore type of complaint, time of year, location, and perception of sound pollution versus actual levels. This set of charts was produced for Erica Walker. 


Sex Education in the United States

The above info graphic depicts the sexual education laws by state, breaking it down into 6 main categories: states that require HIV education, requiring any sex education at all, require teaching about abstinence, teaching out contraceptives,  healthy decision making, and finally states that require medical accuracy. The map aims to show how messy and non uniform sexual education laws are while allowing individuals to find their own states laws.

The poster to the left is a hand-printed silkscreen image. Using dated motifs, the poster pokes fun at the absurdity of abstinence only education. 


This is an app mock-up for a participatory game aimed at increasing hubway use on the weekends and to their least used stations. Through analyzing Hubway trip data, it was discovered that Hubway is lacking college aged users, most trips are taken during the weekdays for commuting, and stations further from downtown Boston are less frequented. 

To address these issues our team created a game that to be downloaded with each Hubway registration. The app works on a point based system to earn rewards. Less frequented stations are worth more points, there are special deals and points offered on the weekends, additional points given out for long rides, visiting a certain total number of stations, etc. Points can then be cashed in for rewards based on Hubway’s pre-existing Benefits program. We hope that an app like this would encourage cyclists to use Hubway to explore Boston rather than solely as a commuter need.  

Project Members: Katie Marlowe, and Jane Coffrin
Primary role: Design and research
Data from: http://hubwaydatachallenge.org